NEW MARK
The new mark for ZENITH is a combination of the infinity symbol and the letter “Z” for ZENITH. The infinity symbol conveys connection and resourcefulness. The five color blocks and the negative spaces create the movement that represent the active and positive energy we offer. The two triangle shapes represent our spirit of always being here for you.
LOGOTYPE
ORIGINAL TYPE
CUSTOM DESIGNED LOGOTYPE
The ZENITH logotype originally started with the typeface Museo Sans Rounded 900. However, several of the letters did not fit the new brand aesthetic. The ZENITH logotype has been redesigned to fit the new brand aesthetic. Several of the letters are cut to fit the symbol angle of 61° that makes the whole logo work cohesively.
LOGO ANATOMY
THE SPACE In order to ensure that our logo and elements are clearly visible in all media, surround them with sufficient space.
VISUAL IDENTITY Our logo is the heart of our visual identity. It's on every communication piece we create, so using it consistently and correctly everywhere it appears is imperative. The new logo is very different compare to the previous one.
OUR COLORS Blue and orange colors create a energetic and positive personality—everything that ZENITH stands for. Our core colors are a generous helping to our personality. They are a vital part of our visual system and help define our brand. Whenever possible, dominate communications using our colors. Use tints to increase the tonal range but be careful not to over use them.
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